Luke Southern appointed to Zellar advisory committee

Chief Executive of award-winning content & entertainment agency DRUM to support sustainability start-up 

Luke Southern, chief executive of DRUM, Omnicom Media Group’s content and entertainment agency, has been appointed to Zellar’s advisory committee.

Luke is an award-winning marketeer who brings to Zellar over 20-years of experience in storytelling for some of the globe’s leading brands. 

As an advisor to the committee, Luke will support Zellar’s mission to activate 250,000 sustainability journeys across SMEs, schools and community groups by 2027. He will also support its ambitions to become the recognised platform for understanding any organisation’s sustainability credentials. 

Luke commented:  

“Zellar’s sustainability score already has the potential to engage and inspire millions of small businesses, schools and community organisations on their journey towards a more sustainable future which excites me. I’m keen to use my communications and advertising experience to help Zellar’s score become the ‘go to’ benchmark for anyone that wants to understand a company’s sustainability credentials. 

CEO, and co-founder at Zellar, Gary Styles commented: 

”As soon as I met Luke I knew I wanted him onboard. His experience in helping companies to inspire audiences is exactly what Zellar needs in order to mobilise, unite and activate the people that will make sustainability possible in every town across the UK.’’ 

Under his stewardship Luke has helped DRUM to become one of the most awarded and successful content agencies in the business. Accolades include Content Agency of the Year in 2021, multiple Cannes Lions and an International Emmy Award for Best Sports Documentary for DRUM’s Studios division in 2022.  

Prior to DRUM, Luke held senior marketing positions at Virgin Media, PlayStation Europe and Sony Music.