Fashion industry icon, Mary Fellowes, joins Zellar as advisor 

Former Vogue fashion director and editor joins SMART sustainability startup’s advisory committee.  

SMART sustainability platform, Zellar has appointed former Vogue fashion director and editor, Mary Fellowes to its advisory committee. Mary's unparalleled expertise and passion for sustainability across complex clothing supply chains will play a pivotal role in helping Zellar to develop and market its platform. 

A prominent advocate for sustainable fashion, Mary Fellowes has made significant contributions to the global discourse on environmental and social responsibility. She has served as a guest lecturer at Harvard Law School, a featured speaker at both Cop26 and Cop27 events, and spearheaded ESG fashion workshops. 

Her current role as CEO and Founder of Greenwith Studio, sees Mary providing ESG consultancy to fashion and luxury brands.  

In addition to her sustainability expertise, Mary’s also brings to Zellar her many years of experience across journalism and content creation for Vogue, spanning across the UK, Europe, Asia, and the USA.  

Commenting on her appointment, Mary Fellowes states: 

“There is a growing demand for sustainable, transparent brands and Zellar can play an important role in bringing that life across all industries. I’m looking forward to helping them to make that vision a reality.”  

CEO and Zellar Founder, Gary Styles, said: 

“Mary is an esteemed addition to our advisory committee. Fashion has a huge carbon footprint; it accounts for around 10% of global emissions. Mary’s experience in building sustainability across complex fashion supply chains will provide fascinating insights as we develop our platform further.” 

Among Mary's other notable achievements are her distinction from University of Cambridge Institute for Sustainability Leadership and her extensive press coverage in esteemed publications such as the Financial Times, New York Times, WWD, Vogue, The Telegraph, The Independent, Hollywood Reporter, and Evening Standard.

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